Marketing of Fluency hub

Standard 1 of the National Code 2018

includes direct reference to Australian Consumer Law. It sets out that registered providers must uphold the integrity and reputation of Australia’s education industry by ensuring the marketing of their courses and services is not false or misleading.

Providing marketing information to students

To protect the integrity of the international education sector, students need to have a clear understanding of the training and assessment you provide. This allows them to make an informed decision on training with you. Training is a service and also subject to consumer protection legislation, which prevents providers from making false or misleading claims. In addition to the standard safeguards of consumer protection, your marketing must include:

  • a clear description of the services you will provide 
  • your provider name and CRICOS code 
  • clear separation between nationally recognised and non-accredited training
  • accurate information about the volume of learning and amount of training required to allow them to practise new skills before they are assessed (including all activities such as but not limited to self-directed study) 
  • details of any third party arrangements if any apply. 

How to market qualifications and units of competency

Your advertising and marketing material must include the code and title of any training product as published on the National Register. This applies to all marketing material, regardless of the channel or method used such as: 

  • advertising (newspaper, radio, television) 
  • brochures or other hard copy publications 
  • websites including your website and any other sites which refer to your RTO 
  • social media (Facebook, X, LinkedIn, YouTube, Instagram, Threads, Tik Tok)
  • online directories (Yellow pages, TrueLocal, HotFrog) 
  • online advertisements (Google AdWords, Groupon, Scoupon) 
  • any marketing by third parties that relates to your RTO or to any training and assessment that you provide.

See ASQA Fact Sheet for more information Marketing and advertising | Australian Skills Quality Authority (ASQA)

Registered providers must:

  • ensure that the marketing and promotion of its courses and education services is not false or misleading; and
  • include their Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS) registered name and registration number in all written and online materials.


Registered providers must not:

  • provide false or misleading information in relation to course requirements when seeking to enter into a written agreement;
  • commit to securing migration or education assessment outcomes for overseas students; and recruit students if it conflicts with its obligations under Standard 7 (Overseas Students Transfers).